Wiima Partners

Visual identity for an agile IT company

Aurora borealis in the logo.

Up front we hosted three strategy workshops for Wiima Partners. During these sessions, the idea for visual identity started to form, and resulted in a unified, arctic look. We then applied the identity to the website, business cards, stickers and built a compact graphic guideline for Wiima Partners to use.

The website.

We aimed to make the guideline easy to use and free of jargon. For example, there really was no reason to list examples of faulty logo usage.

Compact and clear graphic guideline.

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