Visual identity for an agile IT company
Up front we hosted three strategy workshops for Wiima Partners. During these sessions, the idea for visual identity started to form, and resulted in a unified, arctic look. We then applied the identity to the website, business cards, stickers and built a compact graphic guideline for Wiima Partners to use.
We aimed to make the guideline easy to use and free of jargon. For example, there really was no reason to list examples of faulty logo usage.
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