Petteri Räty

Even though Petteri's campaign was our first touch with political campaigns, it was an easy decision to support a familiar candidate. We've known Petteri for years and knew that his expertise and rationality would be welcome in parliament.

We've been actively involved in the campaign from the start. We designed the visual identity and quite a lot of materials for both social and printed media. A bit more unusual, five meter wide banner was also produced for the campaign. The people in the campaign have been a pleasure to work with — a professional and fun crew!

The most important metric for our success is of course the final toll. We're anxiously waiting for the election day!

We wanted the visual identity to reflect the data-driven candidate while bringing a little bit of softness to the overall impression. To achieve this, we chose the friendly Lato as our typeface and designed a softened cog. The green tone is slightly tinted towards blue which works well with Petsku's background as an entrepreneur.