instagram

Hypothetical logo: Rancilio

Our reliable espresso machine is definitely one of the most important tools of the office. I can't think of a better way to start the day than brewing a delicious cappuccino and take my time sipping it outside in front of the office. Well, in the summer anyways.

So, if I was commissioned to do Rancilio logo redesign, this is how it could look like.

Typography is always the tricky part. Rounded font like this is in line with the logo but does it have to be? Does the rounded font dull down the overall impression? In any case, I'm happy with the logo. Asymmetry works and I think it honors the old logo while adding a little twist to it.

Our dear machine with the new logo photoshopped into it.